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Kiwanis Brant County Lifeline
2004 Subscriber Surveys
In an effort to understand our marketing and service qualities, from the subscriber perspective, a survey was distributed to our subscribers in February 2004. The following are the questions asked and responses received.
How long have you been a Lifeline subscriber?
Average time: 6.5 years
Do you feel confident that the Lifeline unit will get help for you when and if you should need it?
YES: 99.12% NO: 0%
Not sure: .08% No Answer: .08%
Have you ever used your Lifeline unit to call for help?
YES: 31.3% NO: 67% No Answer: 1.6%
Do you feel more independent with your Lifeline unit?
YES: 91.6% NO: 1.3% No Answer: 6.5% Not sure: .06%
Would you say you have more peace of mind?
YES: 92.6% NO: .05% No Answer: 6.9%
How did you hear about Lifeline?
Family: 35.9% Other: 3.9%
Friend: 14.8% Advertising: 3.5%
Doctor: 10.9% Brochure: 3.0%
Hospital: 10.5% Home Care Worker: 2.7%
Self: 5.5% Homemaker: 2.3%
Don't Know: 4.0% Lifeline Subscriber: 2.3%
Would you recommend Lifeline to your friends and relatives?
YES: 95.1% NO: 1.8% No Answer: 3.1%